What I do
Day to day stuff that keeps me busy
- Product & UX Strategy
- User Journeys & Flows
- Information Architecture
- Interaction Design
- Wireframing & Concept Development
- Prototyping & Usability Testing
- Interface Design
- Visual Hierarchy
- Design Systems
- Typography & Layout
- A11Y & Inclusive Design
- Data Visualization
- AI-Powered Design & Research
- AI-Assisted Ideation & Exploration
- Rapid Prototyping with AI
- AI-Driven UX Workflows
- Integrating AI into Product Workflows
- Cross-Functional Collaboration
- Design Leadership
- Stakeholder Communication
- Design Reviews & Critique
- Mentoring & Team Collaboration
Here's why you should hire me
My UX strengths – things that I’m good at
1. Research smarter, not just faster
Turn information overload into useful insights.
AI helps me explore unfamiliar domains, understand complex topics, review competitor experiences, and organise large amounts of information. It gives me a starting point for identifying patterns, potential pain points, and questions worth investigating further. I still validate important findings against reliable sources and actual user evidence.
2. Get to the root of the problem
Ask better questions before jumping into solutions.
I use AI to challenge initial assumptions, explore alternative problem statements, and identify gaps in my understanding of a brief. It helps me consider different user needs, edge cases, and possible constraints before committing to a design direction. This makes my problem-solving process more structured and deliberate.
3. Explore more ideas, earlier
Expand the possibilities before narrowing the direction.
AI helps me brainstorm concepts, explore alternative user flows, and consider different approaches to solving a problem. Instead of settling on the first reasonable idea, I can generate and compare more options in less time. I then apply design judgment to identify the ideas that best serve the user and the product.
4. Move from concepts to prototypes faster
Make ideas tangible without getting stuck in the setup.
I use AI-assisted coding and prototyping to turn design concepts into interactive experiences more quickly. This allows me to explore behaviours, demonstrate interactions, and test ideas beyond static screens. It also helps me communicate a proposed experience more clearly to stakeholders and developers.
5. Reduce repetitive design work
Spend less time on busywork and more time solving problems.
AI can help me draft interface copy, generate content variations, organise design documentation, and work through repetitive tasks. It gives me a faster starting point for the work that would otherwise consume time without necessarily requiring deep creative thinking. I can then focus more attention on usability, consistency, and the overall product experience.
6. Think through the details and edge cases
Design for more than the ideal scenario.
AI helps me think through alternative user journeys, empty states, errors, validation messages, and less obvious interaction scenarios. By exploring these possibilities earlier, I can identify gaps that might otherwise be missed until development or testing. This helps me create more complete and resilient product experiences.
7. Iterate with greater speed and flexibility
Shorten the distance between an idea and an improvement.
AI helps me refine interface copy, explore alternative layouts, troubleshoot prototypes, and make changes without restarting the process from scratch. I can move through iterations more quickly and compare approaches before deciding what deserves further refinement. The goal isn’t simply to produce more design work, but to improve the quality of the outcome.
8. Bridge the gap between design and development
Bring design intent closer to implementation.
AI-assisted coding helps me translate design concepts into functional interfaces and explore how interactions behave in a real environment. It also helps me understand implementation constraints, troubleshoot code, and communicate more effectively with developers. This creates a tighter feedback loop between design and development, making it easier to spot feasibility issues and refine ideas early.
How I use AI
You do good work and appreciate your help and have really enjoyed working with you!
Laura Rabell from Rabell Creative
I wholeheartedly recommend Noman for any web design or related role, and I am confident that he will be an asset to any organization fortunate enough to have him on board.
Vincent Wondra from The BBS Agency
Noman did a great job creating the design for the sister site for The WP Project Manager's Academy. It is simple and elegant and exudes the professional look we were shooting for. Noman is a well-trained designer.
Beth Livingston from The WP Project Management Academy